The United States and the European Union hope to discuss chip shortages, artificial intelligence (AI) and technological competition concerns at the first meeting of the Trade and Technology Council (TTC) this week.

The United States and the European Union plan to announce at the first TTC meeting, for example taking a more unified approach to limit the growing market power of Big Tech.

Earlier this month, the White House announced that the council would meet for the first time on September 29 in Pittsburgh.

US Secretary of State Antony Blinken, Commerce Secretary Gina Raimondo, US Trade Representative Katherine Tai and EU Trade Chief Valdis Dombrovskis are expected to attend, as well as EU Competition Commissioner Margrethe Vestager.

EU trade and digital chiefs on Sunday said the council would give Europe more weight and set standards and rules for the 21st century.

“As a government, we believe in strong pro-competition regulation. … We believe that it is in this context that we have opportunities to work with the European Union, ”said an administration official.

Administration officials said the United States was discussing with its European counterparts the issues and recommendations it had regarding the Digital Markets Act and the Digital Services Act – European Union legislative proposals that provide a framework to regulate the technology sector.

Several tech trade groups in Washington have said the industry does not want the European approach to digital regulation to be adopted in the United States.

“The risk is that the European side pushes the United States to harmonize its regulations with the EU by adopting a precautionary approach … Washington-based think tank.

“We shouldn’t be doing this, we don’t need to either. Our interests are broadly aligned and compatible, especially when it comes to China, ”Atkinson said.

The powerful United States Chamber of Commerce said the TTC’s actions should “avoid policies and regulatory measures that target companies headquartered in the other party – explicitly or implicitly – through the law. or regulations “.

Alleviating a severe chip shortage that has hurt businesses, including U.S. automakers, will be a priority for the panel, officials said.

The development and implementation of AI that improves privacy will also be reviewed and a joint study on how the Technology affects global trade will be business, they said.

An official in the US administration also said that talks between the US and the EU on steel and aluminum tariffs continue on a separate track from the TTC process, hopefully with guidance on the way forward by the end of the year.