(NewsNation Now) – Vivian Tu was a stockbroker at JP Morgan until she found an even more lucrative new career in finfluencing.

She spends her days talking to her TikTok followers about financial concepts, some of which are difficult to understand. His account, Your Rich BFF, is part of the new generation of “finfluencers” on social networks.

“Everyone has their own niche on social media; be it cooking, be it beauty, be it fitness. And that turned out to be my personal passion – and a few others as well. And the same way these other little niches grew…finfluencing became a thing,” Tu said.

According to her, finfluencing is very much like the Wild West. Some people might earn $1,000 on a social media post, others might earn a lot more. She said it all depends on their follow-up.

“It’s a very lucrative industry,” she said. “And whatever interests you most, whether it’s on camera or behind the scenes, you can do that. “

You think TikTok is currently the best platform for finfluencers to go viral and ultimately earn the most money.

“TikTok is definitely the platform with the most growth right now, but also has the most viral opportunities. Depending on how your page is set up, it’s the place where, even if you don’t have a massive following, you can go viral,” she said. “And those brands are constantly looking for virality, just like social media influencers.”

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